West End Associates Consulting

Contrasting Traditional Product Development with Lean Product Development

Strategies and Solutions 

The objective of Lean Product Management is to establish business practices that improve market responsiveness and customer adoption of new product offerings.

 These are the Product Management capabilities needed to support the shift to Integrated Solutions:

  • Externally focused to identify and validate important ‘Customer Jobs'
  • Proficient at working across teams (breaking down the silos)
  • Taking ownership of the solutions (they bring the action to management).

These enhanced capabilities will improve customer adoption throughout the solution development cycle